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Strategic Sport Marketing

Author

Listed:
  • Ron Garland
  • David Shilbury
  • Hans Westerbeek
  • Shayne Quick
  • Daniel Funk

Abstract

No abstract is available for this item.

Suggested Citation

  • Ron Garland & David Shilbury & Hans Westerbeek & Shayne Quick & Daniel Funk, 2009. "Strategic Sport Marketing," Sport Management Review, Taylor & Francis Journals, vol. 12(4), pages 265-266, October.
    • Handle: RePEc:taf:rsmrxx:v:12:y:2009:i:4:p:265-266
    DOI: 10.1016/j.smr.2009.04.001
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    Citations

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    Cited by:

    1. Breuer, Christoph & Boronczyk, Felix & Rumpf, Christopher, 2021. "Message personalization and real-time adaptation as next innovations in sport sponsorship management? How run-of-play and team affiliation affect viewer response," Journal of Business Research, Elsevier, vol. 133(C), pages 309-316.
    2. Hallmann, Kirstin, 2012. "Women's 2011 Football World Cup: The impact of perceived images of women's soccer and the World Cup 2011 on interest in attending matches," Sport Management Review, Elsevier, vol. 15(1), pages 33-42.
    3. repec:cmj:journl:y:2013:i:29:mihai is not listed on IDEAS
    4. Alexandru Lucian MIHAI, 2013. "Sport Promotion Strategies," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 2, pages 180-185, October.
    5. Karg, Adam J. & McDonald, Heath, 2011. "Fantasy sport participation as a complement to traditional sport consumption," Sport Management Review, Elsevier, vol. 14(4), pages 327-346.
    6. Alexandru Lucian MIHAI, 2013. "Sport Marketing Mix Strategies," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 1, pages 298-303, June.
    7. Anne Tjønndal, 2016. "Sport, Innovation and Strategic Management: A Systematic Literature Review," Brazilian Business Review, Fucape Business School, vol. 13(Special I), pages 38-56, November.
    8. Kunkel, Thilo & Doyle, Jason P. & Funk, Daniel C., 2014. "Exploring sport brand development strategies to strengthen consumer involvement with the product – The case of the Australian A-League," Sport Management Review, Elsevier, vol. 17(4), pages 470-483.
    9. repec:cmj:journl:y:2013:i:28:mihaial is not listed on IDEAS

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