(Mobility) Fixing the Taiwanese bicycle industry: the production and economisation of cycling culture in pursuit of accumulation

There have been recent calls in mobilities literature for greater engagement with how mobility regimes are shaped and governed at different scales. In relation to cycling-related mobilities scholarship, there are very few accounts situating cycling within broader bio-political and political–economic processes. This paper seeks to address this absence, situating contemporary formations of cycling culture within processes of capital accumulation and economisation. The research is based upon a series of interviews with industry stakeholders, participant observations at cycle events and analysis of policy documents and news media in Taiwan from 2015–2017. We demonstrate that in the last 10–15 years there has been a drive to create cycling subjects in the Taiwanese cycle industry, mass events and through public bike sharing with the loosely strategised goal of projecting an image of a cycling culture that it is hoped will be advantageous to the domestic bicycle industry. We demonstrate how this emergent process of fixing works through economisation of social cycling practices, themselves reliant on processes of division, classification and subjectification. We also show how the cycling subjects and cultures thus formed constitute qualculative framings that facilitate ongoing commercial re-evaluation of Taiwanese Brand manufacturers by other actors within the industry.