IDEAS home Printed from https://ideas.repec.org/a/taf/rjrpxx/v8y2005i1p99-113.html
   My bibliography  Save this article

Marketing Retirement Communities to Older Consumers

Author

Listed:
  • George Moschis
  • Danny Bellenger
  • Carolyn Curasi

Abstract

Society is aging world-wide. This affords retirement communities an excellent opportunity if developers understand the preferences of the aging population. Using a national random sample, this study employs a segmentation analysis based on factors directly related to older consumers’ needs and lifestyles. Cluster analysis suggests four segments of the mature consumer market, each having different preferences and motives. This study provides a basis for designing an effective marketing strategy for retirement communities, which is central to meeting the objective of real estate developers and marketers of such communities.

Suggested Citation

  • George Moschis & Danny Bellenger & Carolyn Curasi, 2005. "Marketing Retirement Communities to Older Consumers," Journal of Real Estate Practice and Education, Taylor & Francis Journals, vol. 8(1), pages 99-113, January.
    • Handle: RePEc:taf:rjrpxx:v:8:y:2005:i:1:p:99-113
    DOI: 10.1080/10835547.2005.12091608
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/10835547.2005.12091608
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/10835547.2005.12091608?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Daniel G. Lindberg, 2024. "Interest rates and lifestyle-driven moves for older adults: a vector autoregression analysis," Business Economics, Palgrave Macmillan;National Association for Business Economics, vol. 59(1), pages 39-50, January.
    2. Daniel G. Lindberg, 2022. "The price elasticity of senior housing demand: is it a necessity or a luxury?," Business Economics, Palgrave Macmillan;National Association for Business Economics, vol. 57(4), pages 204-216, October.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rjrpxx:v:8:y:2005:i:1:p:99-113. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rjrp20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.