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Learning about Networking from Women in the Commercial Real Estate Industry

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  • Patti J. Fisher
  • Dustin C. Read

Abstract

Drawing on concepts of network centrality, closeness, and status, this article examines the networking practices of women in the commercial real estate industry. The data were obtained through semi-structured interviews with women serving as local chapter presidents of a prominent trade organization in the United States and Canada. Consistent with social role theory, the results suggest women focus extensively on relationship building during their networking activities and attempt to establish credibility by demonstrating professional competency. The results also indicate that women take a number of common steps to position themselves at the center of networks composed of influential individuals with whom they have close personal ties.

Suggested Citation

  • Patti J. Fisher & Dustin C. Read, 2020. "Learning about Networking from Women in the Commercial Real Estate Industry," Journal of Real Estate Practice and Education, Taylor & Francis Journals, vol. 22(1), pages 13-21, January.
  • Handle: RePEc:taf:rjrpxx:v:22:y:2020:i:1:p:13-21
    DOI: 10.1080/15214842.2020.1757355
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