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The Effectiveness of a Web Strategy for Real Estate Brokerage

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  • Y. Raymond
  • James Webb

Abstract

This study examines empirically the impact of information technology on real estate brokerage in Hong Kong using regression models to investigate how page “views” on the Internet affect real estate transactions and commissions. The results are also examined using an error-correction model.

Suggested Citation

  • Y. Raymond & James Webb, 2002. "The Effectiveness of a Web Strategy for Real Estate Brokerage," Journal of Real Estate Literature, Taylor & Francis Journals, vol. 10(1), pages 119-130, January.
    • Handle: RePEc:taf:rjelxx:v:10:y:2002:i:1:p:119-130
    DOI: 10.1080/10835547.2002.12090108
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