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What Do We Know About the Determinants of Shopping Center Sales? Spatial vs. Non-Spatial Factors

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  • Luis Mejia
  • John Benjamin

Abstract

This literature review shows that recent studies are interested in the argument that non-spatial factors are as important to shopping center patronage as spatial factors. Understanding the effect of non-spatial factors on shopping center sales is important for at least three reasons: (1) non-spatial factors increase retailer differentiation in competitive retail markets; (2) they promote brand identity as retailers develop alternative non-store retail formats; and (3) they represent a source of shopping center intangible value. This review confirms that new empirical and theoretical efforts to model the non-spatial inter-store externalities, assess the trade-off between spatial and non-spatial factors, and measure the interactive retail image/mix effect would be particularly valuable.

Suggested Citation

  • Luis Mejia & John Benjamin, 2002. "What Do We Know About the Determinants of Shopping Center Sales? Spatial vs. Non-Spatial Factors," Journal of Real Estate Literature, Taylor & Francis Journals, vol. 10(1), pages 1-26, January.
  • Handle: RePEc:taf:rjelxx:v:10:y:2002:i:1:p:1-26
    DOI: 10.1080/10835547.2002.12090107
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