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The importance of green practices for hotel guests: does gender matter?

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  • Mihaela Simona Moise
  • Irene Gil-Saura
  • María Eugenia Ruiz Molina

Abstract

Due to growing consumer awareness of environmental problems, more and more hotels have been developing green practices in response to the environmental concerns of their guests and improve their image. This study aimed to test a model for analyzing the incidence of green practices as drivers for generating positive hotel image and guest trust and satisfaction, evaluating the moderating role of guest gender in these relationships. Based on a personal survey of 302 guests at 3 and 4-star hotels in Bogotá, evidence was obtained for the positive relationship between sustainable practices and the variables considered, with certain differences depending on the gender of each guest. Thus, this study highlights the importance for hotels located in developing countries of implementing green practices, in order to improve their image and increase the degree of trust and satisfaction of their guests to maintain long-term relationships.

Suggested Citation

  • Mihaela Simona Moise & Irene Gil-Saura & María Eugenia Ruiz Molina, 2021. "The importance of green practices for hotel guests: does gender matter?," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 34(1), pages 3508-3529, January.
    • Handle: RePEc:taf:reroxx:v:34:y:2021:i:1:p:3508-3529
    DOI: 10.1080/1331677X.2021.1875863
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    Cited by:

    1. Sofia Gomes & João M. Lopes, 2023. "Insights for Pro-Sustainable Tourist Behavior: The Role of Sustainable Destination Information and Pro-Sustainable Tourist Habits," Sustainability, MDPI, vol. 15(11), pages 1-17, May.
    2. Ruiqi Chang & Razib Chandra Chanda & Ali Vafaei-Zadeh & Haniruzila Hanifah & Anderes Gui, 2024. "Assessing Green Practices on Eco-Friendly Hotel Customer Loyalty: A Partial Least Squares Structural Equation Modeling and Fuzzy-Set Qualitative Comparative Analysis Hybrid Approach," Sustainability, MDPI, vol. 16(9), pages 1-25, May.
    3. Mahmoud Alreahi & Zoltán Bujdosó & Zoltán Lakner & Laszlo Pataki & Kai Zhu & Lóránt Dénes Dávid & Moaaz Kabil, 2023. "Sustainable Tourism in the Post-COVID-19 Era: Investigating the Effect of Green Practices on Hotels Attributes and Customer Preferences in Budapest, Hungary," Sustainability, MDPI, vol. 15(15), pages 1-18, August.

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