IDEAS home Printed from https://ideas.repec.org/a/taf/reroxx/v31y2018i1p811-826.html
   My bibliography  Save this article

An importance-performance analysis of destination competitiveness factors: case of Jablanica district in Serbia

Author

Listed:
  • Lukrecija Djeri
  • Predrag Stamenković
  • Ivana Blešić
  • Snežana Milićević
  • Milan Ivkov

Abstract

The principal aim of this paper was to explore destination competitiveness factors of Jablanica District (Serbia), by examining the attitudes of tourists. For research purposes, 32 attributes of destination competitiveness were rated with two parallel five-point Likert type scales – one by which tourists rated the importance of the attribute and the other by which they expressed their satisfaction with the same. A total of 378 validly completed questionnaires were collected and served as a basis for data analysis. By using a factor analysis, the most important destination competitiveness factors were extracted. Based on this factor solution, Importance-Performance Analysis (I.P.A.) was performed. Using I.P.A., this article examines the efficiency of the resources allocation based on isolated factors, and the possibility of creating management strategies to improve the competitiveness of this destination. The results of this study indicate that the factors of food and environment are of primary importance for tourists when choosing this tourism destination. Research results will be of great importance for tourism managers in the destination, as well as for authorities of local governments in the district, to better understand strengths and weaknesses of identified competitiveness factors and utilise them as a starting point for tourism development.

Suggested Citation

  • Lukrecija Djeri & Predrag Stamenković & Ivana Blešić & Snežana Milićević & Milan Ivkov, 2018. "An importance-performance analysis of destination competitiveness factors: case of Jablanica district in Serbia," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 31(1), pages 811-826, January.
    • Handle: RePEc:taf:reroxx:v:31:y:2018:i:1:p:811-826
    DOI: 10.1080/1331677X.2018.1456351
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/1331677X.2018.1456351
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/1331677X.2018.1456351?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Song, Haiyan & Jiao, Eden & Park, Sangwon & Lu, Jiangping (Virginia), 2023. "Sectoral productivity and destination competitiveness," Annals of Tourism Research, Elsevier, vol. 103(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:reroxx:v:31:y:2018:i:1:p:811-826. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rero .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.