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Effects of corporate diversification on firm performance: evidence from the Serbian insurance industry

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  • Ranka Krivokapic
  • Vladimir Njegomir
  • Dragan Stojic

Abstract

The aim of this paper is to provide empirical evidence on the relation between line-of-business diversification and performance for the insurance companies that operated in the republic of Serbia in the period 2004–2014. The research results show that the relation between risk-adjusted returns measured both by return on assets and return on equity and line-of-business diversification and performance measured by entropy is significant and positive, which means that diversified insurers outperform undiversified insurers. These results could be useful in decision making for insurance companies as they suggest the need for diversification (specialisation), growth in size, capitalization and affiliation (grouping).

Suggested Citation

  • Ranka Krivokapic & Vladimir Njegomir & Dragan Stojic, 2017. "Effects of corporate diversification on firm performance: evidence from the Serbian insurance industry," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 30(1), pages 1224-1236, January.
    • Handle: RePEc:taf:reroxx:v:30:y:2017:i:1:p:1224-1236
    DOI: 10.1080/1331677X.2017.1340175
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    Cited by:

    1. Teodora Tica & Bojan Matkovski & Danilo Đokić & Žana Jurjević, 2023. "Characteristics of the Supply Chain of Tobacco and Tobacco Products: Evidence from Serbia," Agriculture, MDPI, vol. 13(9), pages 1-23, August.
    2. Bojan Srbinoski & Klime Poposki & W. Jean Kwon & Ksenija Dencic-Mihajlov, 2024. "Greenfield foreign direct investments and insurance market diversification: a cross-country analysis," The Geneva Papers on Risk and Insurance - Issues and Practice, Palgrave Macmillan;The Geneva Association, vol. 49(3), pages 636-661, July.
    3. Jheyce Milena Silva Barros & Brigitte Renata Bezerra Oliveira & Telma Lúcia Andrade Lima & Marcos Felipe Falcão Sobral, 2024. "Corporate strategy evaluation (CORE): a new method to measure strategies in organizations," SN Business & Economics, Springer, vol. 4(6), pages 1-18, June.
    4. Zinnia Mitra Bose & Indrani Chakraborty, 2022. "Effects of diversification on firm performance: an analysis of Indian firms," Indian Economic Review, Springer, vol. 57(2), pages 469-511, December.
    5. Patty Duijm & Ilke Van Beveren, 2022. "Product diversification as a performance boosting strategy? Drivers and impact of diversification strategies in the property‐liability insurance industry," Risk Management and Insurance Review, American Risk and Insurance Association, vol. 25(3), pages 303-328, September.

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