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Consumer behaviour: influence of place of residence on the decision-making process when choosing a tourist destination

Author

Listed:
  • Lukrecija Djeri
  • Tanja Armenski
  • Dragan Tesanovic
  • Milan Bradić
  • Svetlana Vukosav

Abstract

Regarding the previous literature on the decision-making process when choosing a destination, this article tries to contribute to current literature by surveying inhabitants from the Bačka region (Vojvodina/Serbia) with respect to the aspect of place of residence on the purchase decision-making process which involves five different phases: need awareness, search for information, estimation of alternatives, decision about purchasing a tourist product or service, feedback after purchasing and discrimination coefficient. The results show that place of residence strongly affects all phases of the decision-making process. The researchers also managed to address the most sensible and vulnerable indicator of the decision-making process when choosing a destination.

Suggested Citation

  • Lukrecija Djeri & Tanja Armenski & Dragan Tesanovic & Milan Bradić & Svetlana Vukosav, 2014. "Consumer behaviour: influence of place of residence on the decision-making process when choosing a tourist destination," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 27(1), pages 267-279, January.
    • Handle: RePEc:taf:reroxx:v:27:y:2014:i:1:p:267-279
    DOI: 10.1080/1331677X.2014.952108
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