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Uses of Websites for Effective Real Estate Marketing

Author

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  • Michael Bond
  • Michael Seiler
  • Vicky Seiler
  • Ben Blake

Abstract

Executive Summary. The Internet is quickly becoming the place where customers first look to buy products and services. The real estate brokerage industry is no exception. Whether relocating across town or across the country, individuals are shopping more and more over the Internet. It is the fastest and least expensive information source available. As such, it is becoming increasingly more important that brokerage firms remain competitive by offering their properties on the Net. This study examines the efforts of residential real estate brokers to keep up with this dynamic environment by gathering listing information of existing real estate brokerage websites.

Suggested Citation

  • Michael Bond & Michael Seiler & Vicky Seiler & Ben Blake, 2000. "Uses of Websites for Effective Real Estate Marketing," Journal of Real Estate Portfolio Management, Taylor & Francis Journals, vol. 6(2), pages 203-211, January.
    • Handle: RePEc:taf:repmxx:v:6:y:2000:i:2:p:203-211
    DOI: 10.1080/10835547.2000.12089601
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