IDEAS home Printed from https://ideas.repec.org/a/taf/regstd/v58y2024i10p1904-1920.html
   My bibliography  Save this article

Brand on the run: place brands as judgement devices and sources of local advantage in the music industry

Author

Listed:
  • Patrick Adler

Abstract

Products from certain areas are assumed to share qualities by virtue of where they are made. This article considers the economic significance of such place brands in the wider market for symbolic goods. It forwards a theory of these as judgement devices, whereby place reputation serves to lower search costs in symbolic goods markets with excess supply. This theory is investigated through a study of an online music platform where a weak form of place branding is available to producers. Results suggest that branding is associated with musical success at the individual level and that place brands may act as strategic resources for producers from creative clusters. Branding effects do not necessarily depend on the content of the place brand signal (i.e., country acts branded from Nashville are not especially privileged) and may be based in simpler heuristic mechanisms where a listed origin is a stamp of quality or an aid in recognition.

Suggested Citation

  • Patrick Adler, 2024. "Brand on the run: place brands as judgement devices and sources of local advantage in the music industry," Regional Studies, Taylor & Francis Journals, vol. 58(10), pages 1904-1920, October.
  • Handle: RePEc:taf:regstd:v:58:y:2024:i:10:p:1904-1920
    DOI: 10.1080/00343404.2024.2306326
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/00343404.2024.2306326
    Download Restriction: Access to full text is restricted to subscribers.

    File URL: https://libkey.io/10.1080/00343404.2024.2306326?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:regstd:v:58:y:2024:i:10:p:1904-1920. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/CRES20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.