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UNESCO World Heritage Site label and sustainable tourism in Europe: a user-generated content analysis

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  • Egbert Van der Zee
  • Nicola Camatti
  • Dario Bertocchi
  • Khalid W.A. Shomali

Abstract

Officially branding local heritage through recognised labels is a strategy that regions can use to promote economic development. Regions increasingly seek more sustainable tourism development, which can be captured by the quality of local tourist service development. This paper examines whether the UNESCO World Heritage Site (WHS) label is associated with local tourism development of a higher quality and offers the first comparative study across European regions. Using TripAdvisor reviews of over 38,000 European locations, our results reveal a positive correlation between WHS labelling and measures of perceived quality and breadth of local tourist services.

Suggested Citation

  • Egbert Van der Zee & Nicola Camatti & Dario Bertocchi & Khalid W.A. Shomali, 2024. "UNESCO World Heritage Site label and sustainable tourism in Europe: a user-generated content analysis," Regional Studies, Taylor & Francis Journals, vol. 58(10), pages 1858-1873, October.
  • Handle: RePEc:taf:regstd:v:58:y:2024:i:10:p:1858-1873
    DOI: 10.1080/00343404.2024.2333787
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