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The development and trial of beyond 2050 polylogues as a tool for future-thinking in business tourism

Author

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  • Neil Ormerod
  • Samantha Isaac
  • Emma Harriet Wood
  • Julia Calver
  • James Musgrave
  • Glenn A. J. Bowdin
  • Davide Sterchele

Abstract

In this methodology research letter, we describe the development, piloting and large-scale trial of an experimental concurrent group discussion approach. Specifically, we detail how we used provocative 2050 scenarios to ‘open up’ future thinking, facilitate multiple polylogues and efficiently collect large sample qualitative data. The method was trialled with 120 business tourism professionals at the International Congress and Convention Association (ICCA) conference in Glasgow in 2023. We conclude by reflecting on our learning from the large-scale trial and consider how this method can be developed for other tourism research applications.

Suggested Citation

  • Neil Ormerod & Samantha Isaac & Emma Harriet Wood & Julia Calver & James Musgrave & Glenn A. J. Bowdin & Davide Sterchele, 2025. "The development and trial of beyond 2050 polylogues as a tool for future-thinking in business tourism," Current Issues in Tourism, Taylor & Francis Journals, vol. 28(7), pages 1021-1028, April.
    • Handle: RePEc:taf:rcitxx:v:28:y:2025:i:7:p:1021-1028
    DOI: 10.1080/13683500.2024.2354523
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