IDEAS home Printed from https://ideas.repec.org/a/taf/rcitxx/v28y2025i1p153-170.html
   My bibliography  Save this article

The influence mechanism of travel livestreaming's (TLS) characteristics on users' tourism well-being

Author

Listed:
  • Fengyi Deng
  • Yue Zhang
  • Yirui Lai
  • Yajun Lin
  • Gongmei Zhou

Abstract

An emerging new format, travel livestreaming (TLS), has recently elicited increasing academic attention. However, previous studies have only discussed the marketing value of TLS and overlooked its virtual tourism value. The present study analyzed 365 valid data through PLS-SEM and found that user's experience in TLS could generate a sense of virtual tourism well-being. Specifically: (1) users' immersion, authentic, and thinking experiences positively affect their sense of tourism well-being in TLS; (2) virtual travel satisfaction plays an incomplete mediating role in the impact of immersion (positive mediating), authentic (positive mediating) and thinking experiences (negative mediating) on tourism well-being; (3) individual innovation preference weakens the positive impact of immersion, authentic and thinking experiences on virtual travel satisfaction; and (4) individual innovation preference plays a negative moderating role in the influence of virtual travel satisfaction on tourism well-being. These research findings have significance for developing virtual tourism with emerging media technology and for the protection of scenic spots.

Suggested Citation

  • Fengyi Deng & Yue Zhang & Yirui Lai & Yajun Lin & Gongmei Zhou, 2025. "The influence mechanism of travel livestreaming's (TLS) characteristics on users' tourism well-being," Current Issues in Tourism, Taylor & Francis Journals, vol. 28(1), pages 153-170, January.
    • Handle: RePEc:taf:rcitxx:v:28:y:2025:i:1:p:153-170
    DOI: 10.1080/13683500.2024.2318455
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13683500.2024.2318455
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/13683500.2024.2318455?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rcitxx:v:28:y:2025:i:1:p:153-170. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rcit .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.