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Adaptation of local businesses to the new era during the COVID-19 and the Russia-Ukraine war: case of Çeşme

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  • Murat Nazli

Abstract

Turkey’s economic impact has been severe due to the lack of international tourists and the Covid-19 pandemic. Specifically, the tourist destination Çeşme has suffered economic fluctuations due to decreased international visitors, the Russia-Ukraine war, and insufficient domestic tourists to fill the gap. The study aims to identify deficiencies that help stakeholders manage tourism development amid Covid-19 and the Russia-Ukraine war. The data were collected through semi-structured interviews (n = 34) with local business owners operating for at least 25 years. The study provides insights into the recent tourism development during the pandemic and presents a high level of resilience among local businesses. The business owners perceive the current pandemic and the Russia-Ukraine war situation differently psychologically. Most resilient business owners look for business opportunities by adapting their business models for long-term survival despite the pandemic and the Russia-Ukraine war affecting international tourism.

Suggested Citation

  • Murat Nazli, 2024. "Adaptation of local businesses to the new era during the COVID-19 and the Russia-Ukraine war: case of Çeşme," Current Issues in Tourism, Taylor & Francis Journals, vol. 27(8), pages 1173-1184, April.
    • Handle: RePEc:taf:rcitxx:v:27:y:2024:i:8:p:1173-1184
    DOI: 10.1080/13683500.2023.2200922
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