IDEAS home Printed from https://ideas.repec.org/a/taf/rcitxx/v27y2024i21p3418-3437.html
   My bibliography  Save this article

Does food awaken travel intentions through para-social interaction? – evidence from Bilibili

Author

Listed:
  • Xiaobin Ma
  • Jinhe Zhang
  • Peijia Wang
  • Jieyi Tao
  • Chenxi Zou
  • Dong Xu
  • Mengqing Wang

Abstract

Food vlogs are an important way to promote food tourism, but the effect of food vlogs on potential tourists’ travel intentions is effectively discussed. This study discusses a new interactive method, namely, bullet comments, which is an important means of communication between audiences and vlog content with high real-time interaction. We analyzed the effect of food vlogs on audiences’ travel intention expression. The main results were as follows. Firstly, we identified 126 highly engaging sessions. A typology analysis of highlight moments was carried out, mainly including food experience, fun, place, interaction, and production techniques. Secondly, by constructing five kinds of bullet comment themes, the flow relationship between vlog content and bullet comment content was established. Finally, we proposed three approach hypotheses to explain the process mechanism of travel intention expression. In the para-social interaction, the interactive participation of bullet comments effectively improves the audience’s active perception of food and destination.

Suggested Citation

  • Xiaobin Ma & Jinhe Zhang & Peijia Wang & Jieyi Tao & Chenxi Zou & Dong Xu & Mengqing Wang, 2024. "Does food awaken travel intentions through para-social interaction? – evidence from Bilibili," Current Issues in Tourism, Taylor & Francis Journals, vol. 27(21), pages 3418-3437, November.
    • Handle: RePEc:taf:rcitxx:v:27:y:2024:i:21:p:3418-3437
    DOI: 10.1080/13683500.2023.2265035
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13683500.2023.2265035
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/13683500.2023.2265035?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rcitxx:v:27:y:2024:i:21:p:3418-3437. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rcit .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.