IDEAS home Printed from https://ideas.repec.org/a/taf/rcitxx/v26y2023i9p1499-1517.html
   My bibliography  Save this article

Being envied: the effects of perceived emotions on eWOM intention

Author

Listed:
  • Huili Yan
  • Wenjing Lin
  • Hao Xiong

Abstract

This study investigates a widespread yet under-researched phenomenon on social media: being envied. From the perspective of social interaction, we examine how the envy in reviews affects the posters' eWOM intention. The results of a pilot study and three experiments revealed that posters’ perception of being benignly (maliciously) envied will increase (decrease) their eWOM intention, and the effect is stronger (weaker) when posters and reviewers have strong (weak) ties. Compared with people focusing on promotion, those focusing on prevention showed a higher level of anxiety and lower self-confidence when being envied. Self-confidence (anxiety) has a mediating effect between being benignly (maliciously) envied and eWOM intention, while the mediating effect of anxiety is only significant in two conditions: (1) strong ties and (2) prevention orientation. Our findings are of great significance for marketers to optimize online word-of-mouth marketing strategies and encourage consumers to spread eWOM on social media.

Suggested Citation

  • Huili Yan & Wenjing Lin & Hao Xiong, 2023. "Being envied: the effects of perceived emotions on eWOM intention," Current Issues in Tourism, Taylor & Francis Journals, vol. 26(9), pages 1499-1517, May.
    • Handle: RePEc:taf:rcitxx:v:26:y:2023:i:9:p:1499-1517
    DOI: 10.1080/13683500.2022.2058465
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13683500.2022.2058465
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/13683500.2022.2058465?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rcitxx:v:26:y:2023:i:9:p:1499-1517. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rcit .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.