IDEAS home Printed from https://ideas.repec.org/a/taf/rcitxx/v26y2023i7p1023-1030.html
   My bibliography  Save this article

Is it completely rational? an analysis of the cooperative behaviours between an OTA and a small tourist attraction under the commission model

Author

Listed:
  • Qiuxiang Zhou
  • Yongjian Pu

Abstract

This article establishes the sequential reciprocity game model to describe the cooperation between an online travel agency (OTA) and a small tourist attraction. The game model is also derived from the model, considering that the small tourist attraction is entirely rational and has reciprocity motivation. Accordingly, the results are proposed to describe the cooperative behaviours between a small tourist attraction and an OTA under the following three conditions: the small tourist attraction has complete rationality; the small tourist attraction has reciprocity motivation, but the OTA adopts the non-cooperative strategy; the small tourist attraction has reciprocity motivation, and the OTA adopts the cooperative strategy. The obtained results can be employed as a reference for tourism cooperation decisions.

Suggested Citation

  • Qiuxiang Zhou & Yongjian Pu, 2023. "Is it completely rational? an analysis of the cooperative behaviours between an OTA and a small tourist attraction under the commission model," Current Issues in Tourism, Taylor & Francis Journals, vol. 26(7), pages 1023-1030, April.
    • Handle: RePEc:taf:rcitxx:v:26:y:2023:i:7:p:1023-1030
    DOI: 10.1080/13683500.2022.2030679
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13683500.2022.2030679
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/13683500.2022.2030679?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rcitxx:v:26:y:2023:i:7:p:1023-1030. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rcit .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.