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Understanding the dynamics of destination loyalty: a longitudinal investigation into the drivers of revisit intentions

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  • Chunxiao Li
  • Xingyang Lv
  • McCabe Scott

Abstract

Despite much previous research, gaps remain in our understanding of why satisfied tourists with positive destination images do not revisit favoured destinations. Recent research proposes sensory impressions as a complementary determinant of revisit intentions alongside destination image. This study initially compares how these two drivers influence changes in tourist behavioural loyalty over time, especially after the trip. Through a combination of a longitudinal field experiment and a survey, the studies found that a natural decline in willingness to revisit over time was largely associated with a fast fade-out of sensory impressions. Furthermore, we examined the effects on tourists with differing levels of experience, finding that for tourists who have visited several times, only sensory impressions play a significant role in willingness to revisit. Implications for tourism and hospitality industry recovery after the COVID-19 outbreak are outlined.

Suggested Citation

  • Chunxiao Li & Xingyang Lv & McCabe Scott, 2023. "Understanding the dynamics of destination loyalty: a longitudinal investigation into the drivers of revisit intentions," Current Issues in Tourism, Taylor & Francis Journals, vol. 26(2), pages 323-340, January.
    • Handle: RePEc:taf:rcitxx:v:26:y:2023:i:2:p:323-340
    DOI: 10.1080/13683500.2021.2012433
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    Cited by:

    1. Umer Zaman, 2024. "Nexus of Regenerative Tourism Destination Competitiveness, Climate Advocacy and Visit Intention: Mediating Role of Travel FOMO and Destination Loyalty," Sustainability, MDPI, vol. 16(17), pages 1-24, September.
    2. Afshan Rahman & Naveed Farooq & Muhammad Haleem & Syed Mohsin Ali Shah & Hatem El-Gohary, 2023. "Exploring the Pathways to Tourist Loyalty in Pakistani Tourism Industry: The Role of Destination Image, Service Quality, E-WOM, and Social Media," Sustainability, MDPI, vol. 15(24), pages 1-21, December.

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