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Discovering cities with peer-to-peer local-guided bike tours: tourists’ experiences and perceptions

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  • Faruk Seyitoğlu
  • Ozan Atsız

Abstract

This study explores tourists’ experiences and perceptions of peer-to-peer (P2P) local-guided bike tours using a netnography approach. The content of reviews of tourists regarding P2P local-guided bike tours offered by a sharing economy platform – Withlocals – in different destinations was analysed. The results show that tourists’ experiences of P2P local-guided bike tours include discovery, hedonic, safety and comfort, edutainment, local interaction, and memorable aspects. In addition, tourists perceive P2P local-guided bike tours in various ways. Our findings illustrate that P2P local-guided bike tours can be defined as engaging activities that provide multidimensional and rich experiences and help explore a destination. Due to the lack of research on P2P local-guided bike tours and the increasing demand by tourists for these tours, this study fills the gap by exploring tourists’ P2P local-guided bike tour experiences and perceptions. Furthermore, although this research will guide scholars and practitioners, future studies could shed more light on the subject.

Suggested Citation

  • Faruk Seyitoğlu & Ozan Atsız, 2023. "Discovering cities with peer-to-peer local-guided bike tours: tourists’ experiences and perceptions," Current Issues in Tourism, Taylor & Francis Journals, vol. 26(20), pages 3261-3267, October.
    • Handle: RePEc:taf:rcitxx:v:26:y:2023:i:20:p:3261-3267
    DOI: 10.1080/13683500.2022.2120798
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