IDEAS home Printed from https://ideas.repec.org/a/taf/rcitxx/v26y2023i11p1861-1877.html
   My bibliography  Save this article

Analyzing the adoption of online tourism purchases: effects of perceived tourism value and personal innovativeness

Author

Listed:
  • Fahimeh Hateftabar

Abstract

This paper constructs an integrated model that examines the adoption of online tourism purchases by consumers and how this adoption is influenced by individual perceptions of tourism value and personal innovativeness. The proposed model assimilates factors from the Unified Theory of Acceptance and Use of Technology (UTAUT) alongside personal innovativeness and tourism perception. Data was collected from 389 individuals and PLS-SEM was conducted to assess the hypotheses. The results indicate that the online purchasing intentions of tourists are significantly influenced by effort expectancy, performance expectancy, and social influence, more importantly, the structural relationships among performance expectancy, social influence, and behavioral intention of purchasing tourism services through the Internet differed across tourists due to varying perception of tourism. Implications are provided for scholars, website designers, and marketers.

Suggested Citation

  • Fahimeh Hateftabar, 2023. "Analyzing the adoption of online tourism purchases: effects of perceived tourism value and personal innovativeness," Current Issues in Tourism, Taylor & Francis Journals, vol. 26(11), pages 1861-1877, June.
    • Handle: RePEc:taf:rcitxx:v:26:y:2023:i:11:p:1861-1877
    DOI: 10.1080/13683500.2022.2071682
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13683500.2022.2071682
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/13683500.2022.2071682?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jun Hwan Kim & Woon-Kyung Song & Hyun Cheol Lee, 2023. "Exploring the Determinants of Travelers’ Intention to Use the Airport Biometric System: A Korean Case Study," Sustainability, MDPI, vol. 15(19), pages 1-21, September.
    2. Kumari, Pooja & Shankar, Amit & Behl, Abhishek & Pereira, Vijay & Yahiaoui, Dorra & Laker, Benjamin & Gupta, Brij B. & Arya, Varsha, 2024. "Investigating the barriers towards adoption and implementation of open innovation in healthcare," Technological Forecasting and Social Change, Elsevier, vol. 200(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rcitxx:v:26:y:2023:i:11:p:1861-1877. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rcit .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.