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The effects of tourist’s fading memories on tourism destination brands’ attachment: locus of control theory application

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  • Mahmoud Ibraheam Saleh

Abstract

Although tourists’ attachment to tourism destination brands is crucial for destination revenue growth, there is a lack of investigations about nostalgic effects on tourists’ attachment to tourism destinations. Fleeting but powerful, romantic relationship break-up is an important dimension of nostalgia. Therefore, this paper examines and strengthens the various aspects of how tourists interpret a destination where they visited before with their ex-lovers. The study depends on interviewing 32 frequent travellers who experienced a breakup in romantic relationships. The results indicate that tourists prefer switching destinations where they visited with their past lovers because of lower self-control. Simultaneously, lower self-control influences bad behaviour intentions toward destinations according to the locus of control theory.

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  • Mahmoud Ibraheam Saleh, 2022. "The effects of tourist’s fading memories on tourism destination brands’ attachment: locus of control theory application," Current Issues in Tourism, Taylor & Francis Journals, vol. 25(8), pages 1198-1202, April.
    • Handle: RePEc:taf:rcitxx:v:25:y:2022:i:8:p:1198-1202
    DOI: 10.1080/13683500.2021.1910215
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