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The role of natural soundscape in nature-based tourism experience: an extension of the stimulus–organism–response model

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  • Jinde Jiang

Abstract

This paper echoes the call for multisensory tourism research from the perspective of auditory sensory experience. Based on an extended stimulus–organism–response (SOR) model, the natural soundscape is linked with tourists’ emotion and behaviour, and the possible structural relationships between them are verified with structural equation modelling. The results indicate that auditory factors such as natural soundscape significantly affect tourists’ emotion and behaviour in nature-based tourism. Emotion induced by natural soundscape can significantly improve tourists’ actual approach behaviour and behavioural intention in nature-based tourism. Different emotional dimension can elicit different behavioural type. Emotional arousal tends to trigger tourists’ actual approach behaviour, whereas emotional pleasure tends to encourage tourists’ behavioural intention. Actual approach behaviour in natural soundscape can significantly promote tourists’ behavioural intention. Based on these findings, valuable information for tourism managers on generating desirable tourist emotion and behaviour is offered.

Suggested Citation

  • Jinde Jiang, 2022. "The role of natural soundscape in nature-based tourism experience: an extension of the stimulus–organism–response model," Current Issues in Tourism, Taylor & Francis Journals, vol. 25(5), pages 707-726, March.
    • Handle: RePEc:taf:rcitxx:v:25:y:2022:i:5:p:707-726
    DOI: 10.1080/13683500.2020.1859995
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    Cited by:

    1. Wenxi (Bella) Bai & Jiaojiao (Jane) Wang & Jose Weng Chou Wong & Xingyu (Hilary) Han & Yiqing Guo, 2024. "The soundscape and tourism experience in rural destinations: an empirical investigation from Shawan Ancient Town," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.
    2. Yunduk Jeong, 2023. "Exploring Tourist Behavior in Active Sports Tourism: An Analysis of the Mediating Role of Emotions and Moderating Role of Surfing Identification," SAGE Open, , vol. 13(3), pages 21582440231, August.
    3. Yiting Zhu & Xueru Pang & Chunshan Zhou, 2023. "Key Area Recognition and Evaluation of Audio-Visual Landscape for Global Geoparks: A Case Study of Koktokay in China," Land, MDPI, vol. 12(9), pages 1-21, September.
    4. Tamara Gajić & Alireza Ranjbaran & Dragan Vukolić & Jovan Bugarčić & Ana Spasojević & Jelena Đorđević Boljanović & Duško Vujačić & Marija Mandarić & Marija Kostić & Dejan Sekulić & Marina Bugarčić & B, 2024. "Tourists’ Willingness to Adopt AI in Hospitality—Assumption of Sustainability in Developing Countries," Sustainability, MDPI, vol. 16(9), pages 1-25, April.

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