IDEAS home Printed from https://ideas.repec.org/a/taf/rcitxx/v25y2022i24p3933-3952.html
   My bibliography  Save this article

Framing the travel livestreaming in China: a new star rising under the COVID-19

Author

Listed:
  • Xinyi Liu
  • Yue Yuan
  • Juan He
  • Zhiyong Li

Abstract

Live streaming has risen as a new force especially in China during the COVID-19 pandemic. This study adopted frame analysis combining with factor analysis on news coverage to investigate the mechanism of live streaming remedying defects and restoring confidence after the severe blow. Themes including ‘tourism under the COVID-19—supply side, tourism under the COVID-19—demand side, travel live streaming pattern, region revitalization, new travel trend and virtual image-building’ were identified. We also examined the topic distribution of eight stakeholders (tourists, enterprise employees, tourism enterprises, governments, other enterprises, live streaming platforms, media and local communities). These findings provide insights into how new technologies, especially the emerging live streaming, promote the tourism resilience.

Suggested Citation

  • Xinyi Liu & Yue Yuan & Juan He & Zhiyong Li, 2022. "Framing the travel livestreaming in China: a new star rising under the COVID-19," Current Issues in Tourism, Taylor & Francis Journals, vol. 25(24), pages 3933-3952, December.
    • Handle: RePEc:taf:rcitxx:v:25:y:2022:i:24:p:3933-3952
    DOI: 10.1080/13683500.2021.2023115
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13683500.2021.2023115
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/13683500.2021.2023115?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yun, Jeewoo & Lee, Don & Cottingham, Michael & Hyun, Hyowon, 2023. "New generation commerce: The rise of live commerce (L-commerce)," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rcitxx:v:25:y:2022:i:24:p:3933-3952. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rcit .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.