IDEAS home Printed from https://ideas.repec.org/a/taf/rcitxx/v25y2022i24p3925-3932.html
   My bibliography  Save this article

The impact of egoistic and social-altruistic values on consumers’ intention to stay at safe hotels in the COVID-19 era: a study in Spain

Author

Listed:
  • Maribel Rodríguez
  • Leonor M. Pérez
  • Mercedes Alonso

Abstract

Currently, many individuals are willing to travel depending on the safety and hygiene measures against COVID-19 that exist throughout the trip, including the hotel stay. This is an example of the COVID-19 awareness of individuals. This COVID-19 awareness forces tourism service companies to implement increased health and safety measures and also motivates academicians and managers to improve their understanding of the customers’ safe buying behaviour in a pandemic context. Egoistic and social-altruistic values are key factors in determining pro-social behaviours, such as safe buying behaviours, however, no study examines the importance of these values in influencing such behaviours. This research aims to develop and test a model to analyse the impact of egoistic and social-altruistic values on the guests’ intentions to stay at safe hotels during the COVID-19 pandemic, integrating Theory of Planned Behavior and Value-Belief-Norm Theory. COVID-19 concern was oriented towards value, considering egoistic and social-altruistic concerns. Data were collected from 521 potential guests residing in Spain. The findings reveal that both egoistic and social-altruistic values influence the intention. However, egoistic values have a stronger impact than social-altruistic values.

Suggested Citation

  • Maribel Rodríguez & Leonor M. Pérez & Mercedes Alonso, 2022. "The impact of egoistic and social-altruistic values on consumers’ intention to stay at safe hotels in the COVID-19 era: a study in Spain," Current Issues in Tourism, Taylor & Francis Journals, vol. 25(24), pages 3925-3932, December.
    • Handle: RePEc:taf:rcitxx:v:25:y:2022:i:24:p:3925-3932
    DOI: 10.1080/13683500.2021.2008881
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13683500.2021.2008881
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/13683500.2021.2008881?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rcitxx:v:25:y:2022:i:24:p:3925-3932. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rcit .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.