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Comparison between millennials’ and providers’ perceptions of technology use in a nature-based tourism context

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  • Connor Clark
  • Gyan P. Nyaupane
  • Andrea Lichterman

Abstract

This mixed-methods study examined millennials’ and nature-based tourism providers’ perceptions of the use of technology in a nature-based tourism context. The data were collected through surveys and focus groups of millennials and nature-based tourism providers. Survey findings revealed that millennials perceived a number of technologies more negatively than providers, challenging common stereotypes. Focus group responses further demonstrated providers’ assumptions regarding millennials’ dependence on technology as well as millennials’ conflicting needs to escape from ordinary technology use during nature-based tourism activities while remaining connected to essential technology services. The implications of catering to millennials’ nature-based tourism needs are discussed.

Suggested Citation

  • Connor Clark & Gyan P. Nyaupane & Andrea Lichterman, 2022. "Comparison between millennials’ and providers’ perceptions of technology use in a nature-based tourism context," Current Issues in Tourism, Taylor & Francis Journals, vol. 25(13), pages 2086-2089, July.
    • Handle: RePEc:taf:rcitxx:v:25:y:2022:i:13:p:2086-2089
    DOI: 10.1080/13683500.2021.1895731
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