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People's perception on dark tourism: a quantitative exploration

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  • Anirban Sarkar
  • Prabal Chakraborty
  • Marco Valeri

Abstract

The aim of this paper is to find out the perceptions of Indian Citizens about dark tourism in Indian context. Dark tourism is slowly getting attention among tourists in India. Here, cluster sampling method was applied and the total sample size was 396 respondents. We took help from the primary and secondary data here. The analysis is being undertaken with the help of Logistic Regression Technique applying SPSS Software. Logistic Regression technique can only be applied if the dependent variable is categorical in nature and independent variables can be either continuous or categorical. Hence, we applied binomial logistic regression technique to analyse the data. The findings could be useful for the marketers to develop service-related strategy formulations for the tourists.

Suggested Citation

  • Anirban Sarkar & Prabal Chakraborty & Marco Valeri, 2022. "People's perception on dark tourism: a quantitative exploration," Current Issues in Tourism, Taylor & Francis Journals, vol. 25(13), pages 2042-2047, July.
    • Handle: RePEc:taf:rcitxx:v:25:y:2022:i:13:p:2042-2047
    DOI: 10.1080/13683500.2021.1889483
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