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How to create a memorable night tourism experience: atmosphere, arousal and pleasure

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  • Rui Li
  • Yong-Quan Li
  • Chih-Hsing Liu
  • Wen-Qi Ruan

Abstract

This study constructs a new model of the night tourism experience to explore the influence mechanism of the night tourism atmosphere. This study was conducted with 659 tourists who have visited the historical and cultural blocks at night. The results show that pleasure and arousal play a moderating role between the night tourism atmosphere and a memorable tourism experience. Innovation and cultural contact play a positive moderating role in the process of the night tourism atmosphere affecting memorable tourism experiences. This study provides a new idea for and perspective on how destinations might improve the night tourism experience.

Suggested Citation

  • Rui Li & Yong-Quan Li & Chih-Hsing Liu & Wen-Qi Ruan, 2022. "How to create a memorable night tourism experience: atmosphere, arousal and pleasure," Current Issues in Tourism, Taylor & Francis Journals, vol. 25(11), pages 1817-1834, June.
    • Handle: RePEc:taf:rcitxx:v:25:y:2022:i:11:p:1817-1834
    DOI: 10.1080/13683500.2021.1985975
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