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Attraction loyalty, destination loyalty, and motivation: agritourist perspective

Author

Listed:
  • Gundur Leo
  • Anthony Brien
  • Yackob Astor
  • Mukhamad Najib
  • Syifaa Novianti
  • Wahyu Rafdinal
  • Dwi Suhartanto

Abstract

This study evaluates the link between tourists’ loyalty toward attractions and destinations in agritourism and associated influential motivation factors. Using data from 413 self-administered questionnaires from six agritourism attractions in Bandung, Indonesia, Partial Least Squares modelling was employed to assess the hypotheses developed. The results reveal the significant impact that experience and satisfaction have on tourist loyalty toward the attraction and agritourism destinations. This study further highlights the indirect effect of both pull and push motivation factors on tourism loyalty toward agritourism attractions and agritourism destinations. Conceptually, this study offers a new understanding of tourist loyalty formation in the growing agritourism context. Managerial implication of these findings is discussed.

Suggested Citation

  • Gundur Leo & Anthony Brien & Yackob Astor & Mukhamad Najib & Syifaa Novianti & Wahyu Rafdinal & Dwi Suhartanto, 2021. "Attraction loyalty, destination loyalty, and motivation: agritourist perspective," Current Issues in Tourism, Taylor & Francis Journals, vol. 24(9), pages 1244-1256, May.
    • Handle: RePEc:taf:rcitxx:v:24:y:2021:i:9:p:1244-1256
    DOI: 10.1080/13683500.2020.1772207
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    Cited by:

    1. Jibin Baby & Dae-Young Kim, 2024. "Sustainable Agritourism for Farm Profitability: Comprehensive Evaluation of Visitors’ Intrinsic Motivation, Environmental Behavior, and Satisfaction," Land, MDPI, vol. 13(9), pages 1-18, September.
    2. Feifei Yang & Rajenthyran Ayavoo & Norazlin Ab Aziz, 2023. "Exploring Students’ Push and Pull Motivations to Visit Rural Educational Tourism Sites in China," Sustainability, MDPI, vol. 15(20), pages 1-23, October.

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