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Image and risk perceptions: an integrated approach

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  • Laura Perpiña
  • Lluís Prats
  • Raquel Camprubí

Abstract

This study proposes a more integrated tourist behaviour model by including the literatures of destination image and risk perception, and merges the cognitive and affective components of both literatures into a single construct. The structural relationships were analysed using Structural Equation Modelling, and findings indicate that integrated cognitive and affective evaluations directly influence overall evaluations, and that subjective knowledge directly influences destination perceptions, in a way that past travel experience does not. Theoretical and practical implications and suggestions for future research studies are discussed.

Suggested Citation

  • Laura Perpiña & Lluís Prats & Raquel Camprubí, 2021. "Image and risk perceptions: an integrated approach," Current Issues in Tourism, Taylor & Francis Journals, vol. 24(3), pages 367-384, February.
    • Handle: RePEc:taf:rcitxx:v:24:y:2021:i:3:p:367-384
    DOI: 10.1080/13683500.2020.1715355
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    Cited by:

    1. Gavurova, Beata & Skare, Marinko & Belas, Jaroslav & Rigelsky, Martin & Ivankova, Viera, 2023. "The relationship between destination image and destination safety during technological and social changes COVID-19 pandemic," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    2. Jan Zawadka & Jarosław Uglis & Magdalena Kozera-Kowalska & Anna Jęczmyk & Joanna Pietrzak-Zawadka & Monika Małgorzata Wojcieszak-Zbierska, 2023. "An Empirical Assessment of Students’ Tourist Preferences during the COVID-19 Pandemic from a Gender Perspective: Evidence from Poland," Sustainability, MDPI, vol. 15(19), pages 1-22, September.

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