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Emotional attachment, age and online travel community behaviour: the role of parasocial interaction

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  • Insin Kim
  • Joonhyeong Joseph Kim

Abstract

The conceptual framework linking the three-dimensional construct of parasocial interaction, emotional attachment and online travel community behaviour has been examined. The structural relationships based on responses from 376 online travel community members have been analysed using structural equation modelling (SEM). It was found that identification with members and problem-solving ability have positive effects on emotional attachment, which in turn influences willingness to provide information and behavioural changes. The influence of emotional attachment on willingness to provide information has been moderated by age. This research has provided important insights into the management of an online travel community.

Suggested Citation

  • Insin Kim & Joonhyeong Joseph Kim, 2021. "Emotional attachment, age and online travel community behaviour: the role of parasocial interaction," Current Issues in Tourism, Taylor & Francis Journals, vol. 24(24), pages 3466-3488, December.
    • Handle: RePEc:taf:rcitxx:v:24:y:2021:i:24:p:3466-3488
    DOI: 10.1080/13683500.2021.1952942
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    Cited by:

    1. Qian, Tyreal Yizhou & Seifried, Chad, 2023. "Virtual interactions and sports viewing on social live streaming platforms: The role of co-creation experiences, platform involvement, and follow status," Journal of Business Research, Elsevier, vol. 162(C).
    2. Jinsoo Hwang & Heather (Markham) Kim & Jinkyung Jenny Kim, 2023. "Examining the Importance of Motivation and Its Impact on Outcome Variables in the Context of Edible Insect Restaurant," SAGE Open, , vol. 13(2), pages 21582440231, June.

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