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The effects of risk message frames on post-pandemic travel intentions: the moderation of empathy and perceived waiting time

Author

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  • Chaowu Xie
  • Jiangchi Zhang
  • Alastair M. Morrison
  • J. Andres Coca-Stefaniak

Abstract

The moderation roles of empathy and perceived waiting time (PWT) on post-pandemic travel intentions have not as yet been investigated. This study of 684 Chinese resident respondents elicited how COVID-19 risk messages affected post-pandemic travel intentions. The results showed that people exposed to messages in the risk-amplifying frame had lower basic travel and destination travel intentions than those who were exposed to messages in the risk- attenuating frame. Empathy had a beneficial effect on basic travel intentions and had an inducing effect on destination travel intentions only in high-risk situations. High PWT tourists had more positive destination travel intentions in the risk-attenuating frame. The findings provide a theoretical basis for future research as well as practical implications for destination risk communications and market restoration during a public health crisis.

Suggested Citation

  • Chaowu Xie & Jiangchi Zhang & Alastair M. Morrison & J. Andres Coca-Stefaniak, 2021. "The effects of risk message frames on post-pandemic travel intentions: the moderation of empathy and perceived waiting time," Current Issues in Tourism, Taylor & Francis Journals, vol. 24(23), pages 3387-3406, December.
    • Handle: RePEc:taf:rcitxx:v:24:y:2021:i:23:p:3387-3406
    DOI: 10.1080/13683500.2021.1881052
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