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Investigating the role of experience quality in predicting destination image, perceived value, satisfaction, and behavioural intentions: a case of war tourism

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  • Davood Ghorbanzadeh
  • Muhammad Salman Shabbir
  • Arshad Mahmood
  • Elahe Kazemi

Abstract

The present empirical study is aimed to investigate a theoretical model, which predicts the indirect and direct impacts of the quality of the tourists’ experience on behavioural intentions through perceived value, destination image, and tourists’ satisfaction in war tourism as a form of dark tourism. This research was conducted using data collected from 330 tourists visiting Khorramshahr War Museum and Holy Defense Museum Garden in Iran. The results of testing hypotheses using SPSS and SmartPLS software indicate that experience quality influenced behavioural intentions indirectly via destination image, perceived value, and tourists’ satisfaction. Tourists’ satisfaction was found as the strongest influencer of behavioural intentions in war tourism.

Suggested Citation

  • Davood Ghorbanzadeh & Muhammad Salman Shabbir & Arshad Mahmood & Elahe Kazemi, 2021. "Investigating the role of experience quality in predicting destination image, perceived value, satisfaction, and behavioural intentions: a case of war tourism," Current Issues in Tourism, Taylor & Francis Journals, vol. 24(21), pages 3090-3106, November.
    • Handle: RePEc:taf:rcitxx:v:24:y:2021:i:21:p:3090-3106
    DOI: 10.1080/13683500.2020.1863924
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    Cited by:

    1. Jiamin Liu & Eusebio Chiahsin Leou & Chaozhan Chen & Xi Li, 2023. "Can Trust Bring Satisfaction to the Festival Under Pandemic?," SAGE Open, , vol. 13(1), pages 21582440221, January.
    2. Budiarto Tedja & Mochammad Al Musadieq & Edy Yulianto & Andriani Kusumawati, 2024. "Sustaining Success in B2B Partnerships: Exploring Intention to Continue the Relationship," Sustainability, MDPI, vol. 16(10), pages 1-13, May.

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