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Motivating or manipulating: the influence of health-protective behaviour and media engagement on post-COVID-19 travel

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  • Abhishek Singh Bhati
  • Zohre Mohammadi
  • Manisha Agarwal
  • Zilmiyah Kamble
  • Gerardine Donough-Tan

Abstract

COVID-19 (Coronavirus Disease) is a contagious global pandemic that has impacted tourism in 2020. Tourist behaviour and destination image are significantly influenced by the tourist’s perception of safety and risk. This research letter focuses on post-pandemic travel behaviour through an understanding of how mediating factors can change the relationship of destination perception and travel intentions post-crisis. Drawing from the Protection Motivation Theory model, it proposes an adapted model and provides new insights with the addition of mediating roles of tourist health-protective behaviour and media engagement in influencing tourists’ post-COVID-19 travel.

Suggested Citation

  • Abhishek Singh Bhati & Zohre Mohammadi & Manisha Agarwal & Zilmiyah Kamble & Gerardine Donough-Tan, 2021. "Motivating or manipulating: the influence of health-protective behaviour and media engagement on post-COVID-19 travel," Current Issues in Tourism, Taylor & Francis Journals, vol. 24(15), pages 2088-2092, August.
    • Handle: RePEc:taf:rcitxx:v:24:y:2021:i:15:p:2088-2092
    DOI: 10.1080/13683500.2020.1819970
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    Citations

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    Cited by:

    1. NaHyun Lee & Bong-Seok Kim, 2023. "Differences of Host Country-Destination Image Assessment for International Students According to Risk Perception in COVID-19 Tourism," SAGE Open, , vol. 13(3), pages 21582440231, July.
    2. H. Sojasi Qeidari & S. Seyfi & C.M. Hall & T. Vo-Thanh & Mustafeed Zaman, 2023. "`You Wouldn't Want to Go There': What Drives the Stigmatization of a Destination?," Post-Print hal-04433899, HAL.
    3. Tri Minh Ha & Thanh Thi Huong Nguyen & Do Giang Nguyen & Hoai Thi Tran, 2024. "Strengthening information-seeking behavior toward international destinations among young travelers in Vietnam after the pandemic," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(3), pages 18-43.
    4. Alyahya, Mansour & Agag, Gomaa & Aliedan, Meqbel & Abdelmoety, Ziad H., 2023. "Understanding the factors affecting consumers’ behaviour when purchasing refurbished products: A chaordic perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    5. Edmond H. C. Wu & Jihao Hu & Rui Chen, 2022. "Monitoring and forecasting COVID-19 impacts on hotel occupancy rates with daily visitor arrivals and search queries," Current Issues in Tourism, Taylor & Francis Journals, vol. 25(3), pages 490-507, February.

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