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Muslim tourists’ purchase intention of halal food in Spain

Author

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  • Mahir Pradana
  • Rubén Huertas-García
  • Frederic Marimon

Abstract

This quantitative study aims to observe the purchase intention of halal food products in Spain from the perspective of Muslim tourists. 500 Muslim respondents who have visited Spain participated in answering our research questionnaire. The data were analyzed using the PLS-SEM method using SmartPLS 3.0 software. Our result shows that both the halal credence and the need for cognition have no direct effects on halal purchase intention. However, halal consumers’ attitude acts as significant mediators in the indirect effects of both halal credence and the need for cognition on halal purchase intention.

Suggested Citation

  • Mahir Pradana & Rubén Huertas-García & Frederic Marimon, 2021. "Muslim tourists’ purchase intention of halal food in Spain," Current Issues in Tourism, Taylor & Francis Journals, vol. 24(13), pages 1814-1818, July.
    • Handle: RePEc:taf:rcitxx:v:24:y:2021:i:13:p:1814-1818
    DOI: 10.1080/13683500.2020.1797647
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