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The effect of the cosmopolitan profile on tourism experience

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  • Eliane Cristine Francisco-Maffezzolli
  • Elaine Martins
  • Jeanne Rosalina Botelho Maciel dos Santos

Abstract

Personal lifestyle can determine consumer choices. Considering the emerging concept of a cosmopolitan consumer profile, the aim of this research letter is to analyze the moderating effect of this individual characteristic on the tourism experience model. Hypotheses were tested via structural equation modelling on 489 cases in the United States. Two main types of respondents emerged in the results: upper cosmopolitan travellers and traditional travellers. The results revealed that upper cosmopolitans travellers are more prone to seek unique experiences, while traditional travellers tend to revisit the same places. Tourism managers can therefore customize different services based on each profile.

Suggested Citation

  • Eliane Cristine Francisco-Maffezzolli & Elaine Martins & Jeanne Rosalina Botelho Maciel dos Santos, 2021. "The effect of the cosmopolitan profile on tourism experience," Current Issues in Tourism, Taylor & Francis Journals, vol. 24(12), pages 1635-1639, June.
    • Handle: RePEc:taf:rcitxx:v:24:y:2021:i:12:p:1635-1639
    DOI: 10.1080/13683500.2020.1789568
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