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Augmented reality enhancing place satisfaction for heritage tourism marketing

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  • Shu-pei Tsai

Abstract

The current study proposes and empirically verifies a conceptual framework, explicating why and how the LBAR (location-based augmented reality) application may enhance place satisfaction for heritage tourism. As the research result suggests, the LBAR application forms immersive experience generating positive impact on place satisfaction of heritage tourists. Partial mediation of user engagement and perceived authenticity magnifies such impact.

Suggested Citation

  • Shu-pei Tsai, 2020. "Augmented reality enhancing place satisfaction for heritage tourism marketing," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(9), pages 1078-1083, May.
    • Handle: RePEc:taf:rcitxx:v:23:y:2020:i:9:p:1078-1083
    DOI: 10.1080/13683500.2019.1598950
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    Cited by:

    1. Koukopoulos, Anastasios & Vrechopoulos, Adam, 2020. "Integrated Marketing Communications: Pushing the Boundaries through Digital Technologies," MPRA Paper 120853, University Library of Munich, Germany.

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