IDEAS home Printed from https://ideas.repec.org/a/taf/rcitxx/v23y2020i5p559-571.html
   My bibliography  Save this article

Do tourists notice social responsibility information?

Author

Listed:
  • Nazila Babakhani
  • Melanie Randle
  • Sara Dolnicar

Abstract

This empirical study explores the amount of attention tourists pay to social responsibility (environment and community) information when booking accommodation online. Visual attention is a necessary requirement for tourists to consider the social responsibility of different accommodation options when making bookings. Eye tracking methodology was used to measure the visual attention paid to social responsibility initiatives in a simulated accommodation booking webpage. Results reveal that information about social responsibility initiatives does not attract significant visual attention from tourists, especially when they are confronted with a typically large amount of information about accommodation options. Such information is therefore unlikely to affect booking decisions. Accommodation providers can actively direct tourists’ attention to social responsibility initiatives by reducing the total amount of information provided.

Suggested Citation

  • Nazila Babakhani & Melanie Randle & Sara Dolnicar, 2020. "Do tourists notice social responsibility information?," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(5), pages 559-571, March.
    • Handle: RePEc:taf:rcitxx:v:23:y:2020:i:5:p:559-571
    DOI: 10.1080/13683500.2018.1561653
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13683500.2018.1561653
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/13683500.2018.1561653?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Bigné, Enrique & Ruiz-Mafé, Carla & Badenes-Rocha, Alberto, 2023. "The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study," Journal of Business Research, Elsevier, vol. 157(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rcitxx:v:23:y:2020:i:5:p:559-571. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rcit .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.