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Examining Iranian tourists’ memorable experiences on destination satisfaction and behavioral intentions

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  • Ali Gohary
  • Lida Pourazizi
  • Fatemehalsadat (Fatima) Madani
  • Eugene Y. Chan

Abstract

This study evaluates the impact of Memorable Tourism Experiences (MTEs) on destination satisfaction, revisit intentions, and tourists’ positive word-of-mouth in the Iranian eco-tourism context. The sample consists of 389 Iranian tourists who travelled to two eco-tourism destinations: Deylaman and Rig-e-Jen. We analysed our data using Partial Least Squares Structural Equation Modelling (PLS–SEM). Nearly all MTE dimensions influenced destination satisfaction. Destination satisfaction mediated the relationship between MTEs, positive word-of-mouth, and revisit intentions. However, we could not find support for local culture in both mediation and direct impact. Our research is the first to apply MTE to eco-tourism in Iran.

Suggested Citation

  • Ali Gohary & Lida Pourazizi & Fatemehalsadat (Fatima) Madani & Eugene Y. Chan, 2020. "Examining Iranian tourists’ memorable experiences on destination satisfaction and behavioral intentions," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(2), pages 131-136, January.
    • Handle: RePEc:taf:rcitxx:v:23:y:2020:i:2:p:131-136
    DOI: 10.1080/13683500.2018.1560397
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    Cited by:

    1. Annadurai Arumugam & Senthilkumar Nakkeeran & Rajalakshmi Subramaniam, 2023. "Exploring the Factors Influencing Heritage Tourism Development: A Model Development," Sustainability, MDPI, vol. 15(15), pages 1-18, August.
    2. Shuxian Li & Shan Jiang, 2023. "The Technology Acceptance on AR Memorable Tourism Experience—The Empirical Evidence from China," Sustainability, MDPI, vol. 15(18), pages 1-19, September.
    3. Altouise G. Jonas Nelson, 2023. "The Dimensions Of Memorable Marine Tourism Experiences," Eurasian Journal of Social Sciences, Eurasian Publications, vol. 11(3-4), pages 129-145.
    4. Dan Wang & Ching-Cheng Shen, 2024. "Impact of Liminality in Organic Agricultural Tourism on Well-Being: The Role of Memorable Tourism Experiences as a Mediating Variable," Agriculture, MDPI, vol. 14(9), pages 1-20, September.

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