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Applying protection motivation theory to understand international tourists’ behavioural intentions under the threat of air pollution: A case of Beijing, China

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  • Wenjia Ruan
  • Sanghoon Kang
  • HakJun Song

Abstract

Air pollution represents a major concern for the tourism industry worldwide; however, few studies have investigated the influence of smog pollution on international tourists’ behavioural intentions. Protection motivation theory was taken as the theoretical foundation of this study, and ‘perceived government support’ was integrated as a new construct into the research model. Using data collected from international tourists visiting Beijing, China, structural equation modelling was employed to identify significant variables that could predict and explain international tourists’ protective behavioural intentions. Results reveal that severity, vulnerability, response efficacy, and self-efficacy significantly and positively influenced protective behavioural intention, whereas perceived government support exerted a significant and negative effect. Among significant and positive variables, the influence of the severity of threat appraisal was largest. Based on these findings, theoretical and practical implications related to protection motivation theory are discussed in a tourism context.

Suggested Citation

  • Wenjia Ruan & Sanghoon Kang & HakJun Song, 2020. "Applying protection motivation theory to understand international tourists’ behavioural intentions under the threat of air pollution: A case of Beijing, China," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(16), pages 2027-2041, August.
    • Handle: RePEc:taf:rcitxx:v:23:y:2020:i:16:p:2027-2041
    DOI: 10.1080/13683500.2020.1743242
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    Cited by:

    1. Alyahya, Mansour & Agag, Gomaa & Aliedan, Meqbel & Abdelmoety, Ziad H., 2023. "Understanding the factors affecting consumers’ behaviour when purchasing refurbished products: A chaordic perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    2. Alexandria Soontiens-Olsen & Laurel Genge & Andrew Scott Medeiros & Georgia Klein & Shannon Lin & Lorn Sheehan, 2023. "Coastal Adaptation and Vulnerability Assessment in a Warming Future: A Systematic Review of the Tourism Sector," SAGE Open, , vol. 13(2), pages 21582440231, June.
    3. Fengsheng Chien & YunQian Zhang & Arshian Sharif & Muhammad Sadiq & Minh Vu Hieu, 2023. "Does air pollution affect the tourism industry in the USA? Evidence from the quantile autoregressive distributed lagged approach," Tourism Economics, , vol. 29(5), pages 1164-1180, August.
    4. Tamara Gajić & Larisa A. Minasyan & Marko D. Petrović & Victor A. Bakhtin & Anna V. Kaneeva & Narine L. Wiegel, 2023. "Travelers’ (in)Resilience to Environmental Risks Emphasized in the Media and Their Redirecting to Medical Destinations: Enhancing Sustainability," Sustainability, MDPI, vol. 15(21), pages 1-23, October.

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