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Socially desirable responding: the case of self-reported values in tourism surveys

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  • Rouven Doran
  • Daniel Hanss

Abstract

This study explored associations between socially desirable responding and self-reported values in tourism surveys. Measures of egoistic values, altruistic values, and biospheric values were significantly associated with self-deception/assertion of positives, but neither with self-deception/denial of negatives nor with impression management. Researchers and marketers may take into account that self-reports of personal values could be distorted by tendencies for self-deception to some extent.

Suggested Citation

  • Rouven Doran & Daniel Hanss, 2019. "Socially desirable responding: the case of self-reported values in tourism surveys," Current Issues in Tourism, Taylor & Francis Journals, vol. 22(2), pages 127-132, January.
    • Handle: RePEc:taf:rcitxx:v:22:y:2019:i:2:p:127-132
    DOI: 10.1080/13683500.2017.1310191
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    Cited by:

    1. Liu, Pengcheng & Xie, Qing & You, Yi & Dong, Qingqing, 2024. "A Study of Choice Overload Measurement in Food Consumption," IAAE 2024 Conference, August 2-7, 2024, New Delhi, India 344272, International Association of Agricultural Economists (IAAE).

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