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Green hotel servicescape: attributes and unique experiences

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  • Abhishek Mishra
  • Ansh Gupta

Abstract

The relationship between green hotel service attributes and consumption experiences remains unclear in the extant research, especially in the context of emerging economies such as India. This work uses a multi-method approach that combines in-depth interviews, word association and two-stage empirical validation to propose a three-dimensional framework for measuring a hotel’s green servicescape, composed of atmospherics, motifs and human encounters. Individual effects of each green servicescape sub-dimension on those of green experiential values, namely utilitarian, emotional, social and altruistic values, are examined. The results reveal interesting findings, some counterintuitive, which are expected to create new insights for academicians and practitioners alike.

Suggested Citation

  • Abhishek Mishra & Ansh Gupta, 2019. "Green hotel servicescape: attributes and unique experiences," Current Issues in Tourism, Taylor & Francis Journals, vol. 22(20), pages 2566-2578, December.
    • Handle: RePEc:taf:rcitxx:v:22:y:2019:i:20:p:2566-2578
    DOI: 10.1080/13683500.2018.1502259
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    Cited by:

    1. Thac Dang‐Van & Tan Vo‐Thanh & Jianming Wang & Ninh Nguyen, 2023. "Luxury hotels' green practices and consumer brand identification: The roles of perceived green service innovation and perceived values," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4568-4583, November.

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