Analysing affects and emotions in tourist e-mail interviews: a case in post-disaster Tohoku, Japan

This paper contributes methodological discussions on collecting and analysing international tourists’ affects and emotions. The method of data collection used is electronic mail interviews, in some instances corroborated by participant observation in the field, whereas the methods of data analysis employed are affective mapping and emotionality of texts. Such methods of analysis capture the on-flow and contingency of the tourist’s experience in post-disaster places. E-mail interviews are becoming an increasingly widespread method of data collection. In post-disaster contexts, the potential of email interviews allows researchers to conduct fieldwork even when they cannot obtain face-to-face interviews, or in cases in which participants feel more at ease answering from their home and can take their time to respond. Twelve semi-structured e-mail interviews have been conducted in 2016 with international tourists who visited the Tohoku region, Japan, hit in 2011 by a triple disaster: an earthquake, a tsunami, and a nuclear meltdown at the Fukushima nuclear power plant. To explore and better understand participants’ affective and emotional experiences, we exemplify affective mapping and emotionality of texts drawing on tools like linguistic features of e-mails, imagework, short stories and anecdotes.