IDEAS home Printed from https://ideas.repec.org/a/taf/rcitxx/v22y2019i17p2157-2182.html
   My bibliography  Save this article

The business model and balanced scorecard in creative tourism: the ultimate strategy boosters

Author

Listed:
  • Ali Mohammadi
  • Masoomeh Moharrer
  • Mohammad Sadegh Babakhanifard

Abstract

Despite the various studies on creative tourism, little managerial frameworks such as a business model and a balanced scorecard are investigated for this new phenomenon. The overall image that emerges from the literature is ambiguous and fuzzy. Also, many activities known as creative tourism experiences may provide new participative experiences but rarely include a creative process. This study covers a whole aspect in designing a feasibility test model for creative experiences based on balanced scorecard through qualitative content analysis and as the essence of that, a Business Model by content validity and clustering analysis. Analysis of data by the mentioned methods reveals that four perspectives and 13 critical success factors are essential for the feasibility of a creative tourism experience. In addition, 22 indicators in 3 main dimensions determine the success of a creative tourism business model. This study is part of a growing body of research focused on discovering hidden aspects of creative tourism.

Suggested Citation

  • Ali Mohammadi & Masoomeh Moharrer & Mohammad Sadegh Babakhanifard, 2019. "The business model and balanced scorecard in creative tourism: the ultimate strategy boosters," Current Issues in Tourism, Taylor & Francis Journals, vol. 22(17), pages 2157-2182, October.
    • Handle: RePEc:taf:rcitxx:v:22:y:2019:i:17:p:2157-2182
    DOI: 10.1080/13683500.2018.1437714
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13683500.2018.1437714
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/13683500.2018.1437714?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rcitxx:v:22:y:2019:i:17:p:2157-2182. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rcit .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.