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Managing customer knowledge through the use of big data analytics in tourism research

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  • Piera Centobelli
  • Valentina Ndou

Abstract

The use of big data is growing in relevance and importance in tourism management research. Companies operating in this industry are exploiting big data analytics and developing systems to manage customer knowledge and provide the best service in the right place at the right time. This paper aims to provide a systematic literature review to present issues associated with the use of big data in tourism and identify future research directions on the topic. To achieve this aim, this paper develops a citation network analysis methodology to drive the content analysis and explore the content of 109 selected papers. The findings of this review highlight that although there is an increasing number of contributions on the topic, there are yet some issues that require to be further developed. In particular, the paper identifies research gaps and consequent research questions that represent an agenda for both researchers and practitioners.

Suggested Citation

  • Piera Centobelli & Valentina Ndou, 2019. "Managing customer knowledge through the use of big data analytics in tourism research," Current Issues in Tourism, Taylor & Francis Journals, vol. 22(15), pages 1862-1882, September.
    • Handle: RePEc:taf:rcitxx:v:22:y:2019:i:15:p:1862-1882
    DOI: 10.1080/13683500.2018.1564739
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    Cited by:

    1. Chih-Hsing Liu & Jeou-Shyan Horng & Sheng-Fang Chou & Tai-Yi Yu & Yung-Chuan Huang & Jun-You Lin, 2023. "Integrating big data and marketing concepts into tourism, hospitality operations and strategy development," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(2), pages 1905-1922, April.
    2. Dimitrios Belias & Sawsan Malik & Ioannis Rossidis & Christos Mantas, 2021. "The Use of Big Data in Tourism: Current Trends and Directions for Future Research," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 10, September.

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