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Towards an accessible hotel: a case study of Scandic

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  • Paulina Bohdanowicz-Godfrey
  • Piotr Zientara
  • Monika Bąk

Abstract

This paper focuses on the issue of hotel accessibility and offers a case study of Scandic. Drawing on a qualitative-cum-quantitative methodology, it argues for a holistic approach to the idea of an accessible hotel. Specifically, it is based on semi-structured interviews and a questionnaire survey conducted among elderly and disabled guests. Accordingly, it underscores not only the importance of a corporate social responsibility (CSR)-centred organizational culture and employee extra-role behaviours, but also of customer satisfaction, loyalty and trust. This paper proposes an original and evidence-based conceptualization of hotel accessibility and offers several practical recommendations intending to turn hotels into truly accessible facilities.

Suggested Citation

  • Paulina Bohdanowicz-Godfrey & Piotr Zientara & Monika Bąk, 2019. "Towards an accessible hotel: a case study of Scandic," Current Issues in Tourism, Taylor & Francis Journals, vol. 22(10), pages 1133-1137, June.
    • Handle: RePEc:taf:rcitxx:v:22:y:2019:i:10:p:1133-1137
    DOI: 10.1080/13683500.2018.1449191
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    Cited by:

    1. Qiao, Guanghui & Song, Hanqi & Prideaux, Bruce & Huang, Songshan (Sam), 2023. "The “unseen” tourism: Travel experience of people with visual impairment," Annals of Tourism Research, Elsevier, vol. 99(C).

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