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The power of social media in regional tourism development: a case study from Ōkunoshima Island in Hiroshima, Japan

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  • Rie Usui
  • Xinyu Wei
  • Carolin Funck

Abstract

This research letter introduces a new insight into the power of social media in tourism development using a case study from Ōkunoshima Island in Hiroshima, Japan. The island has been experiencing an unprecedented tourism boom since 2014, when videos posted by social media led to an increase in international tourists in a formerly domestic destination. The results of our structured interviews suggest that tourists acquired information about the island through social media. This result implicated social media’s power in developing tourism in peripheral regional areas, which are often left out from the international tourism circuit.

Suggested Citation

  • Rie Usui & Xinyu Wei & Carolin Funck, 2018. "The power of social media in regional tourism development: a case study from Ōkunoshima Island in Hiroshima, Japan," Current Issues in Tourism, Taylor & Francis Journals, vol. 21(18), pages 2052-2056, December.
    • Handle: RePEc:taf:rcitxx:v:21:y:2018:i:18:p:2052-2056
    DOI: 10.1080/13683500.2017.1372393
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