Off-the-beaten-track tourism: a new trend in the tourism development in historical European cities. A case study of the city of Krakow, Poland

In the recent years, substantial changes in the manner of sightseeing in cities have been becoming visible. Tourists are leaving the old city centres and are deciding to visit places that are not typical tourist attractions. In such places, alternative forms of city tourism described as off-the-beaten-track tourism are developing. In Europe, this pertains especially to historical cities, specifically capital cities and large agglomerations, such as Krakow, one of the biggest cities in Poland, commonly described as the cultural capital. The aim of this article is to analyse the management of tourism in European historical cities in the context of off-the-beaten-track tourism’s development using the case study of Krakow. To illustrate the issue, two districts, Nowa Huta and Podgórze, were chosen as the examples. In both districts one can observe changes affecting the model of city tourism that stems from the shift in motivations of visitors and from alternative ways of spending free time in the city they are visiting. This process necessitates appropriate management of tourism in the city in accordance with the rules of sustainable development and protection of cultural and historical authenticity of places and buildings.