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Exploring the experience value of museum visitors as a co-creation process

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  • Carmen Antón
  • Carmen Camarero
  • María-José Garrido

Abstract

Museums’ visitors can play an active role both during and after the visit that will allow them to shape a significant experience. The present work explores this role of the visitor as co-creator of experiences. Prior knowledge and interest enable visitors to participate and interact during the visit, all of which basically allows them to build a more intense experience in those areas that require their involvement. It is these more active experiences, and only these, which drive the individual’s intention to continue participating actively after the visit, seeking information and revisiting the museum, following it on social networks and making recommendations on opinion pages.

Suggested Citation

  • Carmen Antón & Carmen Camarero & María-José Garrido, 2018. "Exploring the experience value of museum visitors as a co-creation process," Current Issues in Tourism, Taylor & Francis Journals, vol. 21(12), pages 1406-1425, August.
    • Handle: RePEc:taf:rcitxx:v:21:y:2018:i:12:p:1406-1425
    DOI: 10.1080/13683500.2017.1373753
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    Cited by:

    1. Guan, Shuqi & Chao, Chih-Wei (Fred) & Tian, Feng, 2024. "Experience intensification to purchase intentions of derivative works in service-intensive industries: An empirical study," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    2. Yongzhong Yang & Shuangji Liu & Xiaoting Song, 2023. "The Co-creation of Museum Experience Value From the Perspective of Visitor Motivation," SAGE Open, , vol. 13(4), pages 21582440231, October.

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